The group that is easiest (but not easy if you get my
meaning) are those who want to be helped and who are also actively looking for
help. Whatever our individual feelings about social media sites such as
Facebook it is a statistical fact that many of our potential clients are likely
to be (frequent) visitors. If you want to reach out to these people then an
active and marketed Facebook presence is important. “Word of Mouth” is also an
important factor – providing you can provide what the client needs then using
those clients to attract newcomers is just common sense.
It is a sine qua non that
any group, however well-meaning, that cannot get in touch with their specific
target audience is wasting their time and is squandering both their own enthusiasm
and time. Neither of these are an unlimited resource. Setting up the infrastructure without giving any thought to marketing the provision seems to me to be
height of folly: yet I see it happening again and again!
It is profoundly depressing to see energetic and
well-meaning people battling away to keep their own personal fiefdom viable
while blithely ignoring advice from people with years of experience.
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